Great work deserves a little publicity, and we are really proud of this work! Digital Delta Design received gold and silver Addy awards at the Advertising Club of Buffalo’s annual ceremony, which showcases the best in regional marketing and advertising. This year’s theme was #MarriedToYourWork!
We represented the Digital Creative Technology category with wins in Augmented Reality and Innovative Use of Interactive/Technology. Here are a few photos from the event itself.
Verizon Lunar New Year Digital Lucky Bag | TDW+Co.
Gold Addy – Digital Creative Technology – Augmented Reality
The beginning of the Lunar New Year is a time of great celebration and sharing of “luck”. TDW+Co asked for our help to bring this tradition to life for Verizon customers with an in-store promotion. Contestants interacted with promotional signage throughout the store to view the interactive augmented reality content, submit their information, and enter the sweepstakes. Here’s the project.
Verizon Digital Tour | TDW+Co
Silver Addy – Digital Creative Technology – Innovative Use of Interactive/Technology
One of the most challenging aspects of retail is connecting with your customers. But what if you can’t communicate with them? That is the problem we helped solve for TDW+Co. In any Verizon markets, English is a second language. And in this case, we created a language support system for Chinese and Spanish speakers for use in select Verizon Wireless locations. Users were able to use the store’s demo devices to actually learn more about the products themselves, such as which accessories were available and product details. Here’s the project.